The Black Plague in Florence 1348 - 1443 Words

The Black Plague in Florence 1348 Western Civilization the World 1 An Essay Page 1. I am a lawyer living in Florence. The year is 1348. I am writing this chronicle for my friend, Marchione di Coppo Stefani, as a strange and mysterious plague of unprecedented proportion leaves many of our citizens dead within a matter of days. I want to leave this as a legacy for those who may survive, as I have no assurance that this dreadful disease will not claim me as it has so many other good citizens of our city. I have only been able to survive so far by confining myself to my home. My rations to sustain me are few, and I am afraid that the water and air outside is poisoned with what our citizens are†¦show more content†¦The apothecaries profited handsomely too- selling poultices of nettles, mercury and other herbs, that offered hope but no results. There seems to be no immunity. All other shops and guilds are closed, the owners either dead or having fled to the countryside for protection. Social order has decayed. What townspeople there are left, go about the city drinking and carousing- looting through abandoned buildings with no regard to neighborhood courtesy. Some carry little flower bouquets called posies which they hold to their noses to quell the smell of rotting corpses, other carry herbs to ward off illness and they douse themselves in perfume, afraid to wash in contaminated water. As a lawyer, I think about inheritances and heirs; Of all the nobility and palatial estates, with their beautiful gardens and renowned fortunes, who will be left to claim these now empty buildings if there are no rightful successors? Perhaps they will become refuges for the poor, or Orphanages for children left parentless, masoleums and monuments standing silently, the only testament to the grandeur of Florence that existed prior to its residents pitiful demise. Maidens, who would not consider baring their bodies in front of anyone but their handmaiden, now display themselvesShow MoreRelatedThe Effects Of Plague On The People Of Florence938 Words   |  4 PagesThe Bubonic Plague took the lives of many individuals in the heart of Florence. Its reign affected â€Å"not just that of men and women†¦but even sentient animals† (Stefani). While the plague only lasted a mere six months, from March 1348 – September 1348, it is a piece of time that society should forever acknowledge and learn from. Much of the significant information from the Bubonic plague are unbeknownst to people today, even though it possesses such an importance aspect in our history. Therefore, inRead More The Black Death Essay1179 Words   |  5 Pages A plague is a bacterial infection that can take on more than one form. One of the greatest plagues that have stricken mankind throughout history was the Black Death. The Black Death was the outbreak of th e bubonic plague that struck Europe and the Mediterranean area between 1347 and 1351. This plague was the most severe plague that hit the earth because of its origin (the spread), the symptoms, and the effects of the plague. nbsp;nbsp;nbsp;nbsp;nbsp;Scientists and historians are still unsureRead MoreThe Artistic Developments Of The Early Renaissance Period2091 Words   |  9 PagesTo what extent were the artistic developments of the early Renaissance period reflective of the cultural changes brought about by the Black Death. It is without a doubt the Black plague that spread throughout Europe from 1348 had large scale social and economic effects, the catastrophic horrors and disbelief that individuals lived and died through interrupted and disordered existing customary traditions. Synchronously the rise from the Medieval ages to the early Renaissance art period was witnessRead MoreThe Effects of the Plague on Fourteenth Century Europe and Medieval Man2854 Words   |  12 PagesThe 14th century was an era of catastrophes. Some of them were man-made, such as the Hundred Years War. However, there were two natural disasters either of which would have been enough to throw medieval Europe into real Dark Ages. The Black Death that followed on the heels of the Great Famine caused millions of deaths, and together they subjected the population of medieval Europe to tremendous struggles, leading many people to challenge old institutions and doubt traditional values. These calamitiesRead MoreEurope and the Black De ath Essay1541 Words   |  7 Pagesin Europe–almost one-third of the continent’s population,† by the 1350’s (Black Death). Now in today’s society scientists classify the unidentifiable disease as the bubonic plague, also referred to as the Black Death. During fourteenth century European-society, there was no logical medical knowledge; instead, people resorted to supplementary explanations, such as God punishing misbehaving religious groups and sinners (Black Death). In this time period, oral tradition was still common among the illiterateRead MoreEssay about The Black Death in The Decameron by Boccaccio1176 Words   |  5 Pages The Black Death was an epidemic disease that was also known as the Bubonic Plague. It was one of the most tragic epidemics that has happened in the world. The Black Death hit England between the years of 1348-1350. This plague annihilated one third of its original population. Trading ships that came to England during this time were blamed for the spread of this disease. People believed that when trading ships left other countries that they would bring in infested rats that carried the disease. WhenRead MoreThe Black Death Of The Bubonic Plague1659 Words   |  7 PagesThe research topic I have chosen to do my paper on is the â€Å"Black Death† which is also referred to as â€Å"the bubonic plague†. Medieval people also referred to it as â€Å"the blue sickness†, â€Å"pestilence† and â€Å"the Great Mortality†. The Black Death was an epidemic from 1343 – 1353, it came to Europe via trading ships after a long journey through the Black Sea. The plague originated in Eastern Asia and worked its way via the trade ships into Western, Europe. The vessels were crammed full of rats and fleasRead MoreThe Significance of the Black Death in Europe1916 Words   |  8 PagesThe Significance of The Black Death In Europe The Black Death, which swept across Europe between 1347 and 1351, had significance in all areas of life and culture: economic, social, psychological, and even religious. It ushered in a new age for all of Europe, in many ways speeding up the change from the medieval to modern era. In under a five year time span, one-third of Europe’s population died. There is some speculation that the toll was actually more than one-third, and could have reachedRead MoreThe Decameron Was A Collection Of Bawdy And Serious Tales Written By Boccaccio959 Words   |  4 Pages Professor Mark Bocija, History 1111 Rezvan Ngalla November 16, 2015 The Decameron- Black Death. The Decameron was a collection of bawdy and serious tales written by Boccaccio. Boccaccio was most likely born in Florence or Certaldo and was the illegitimate son of a wealthy Florentine merchant, Bocacino di Chellino. As a youth he was trained to follow in his father s business but he eventually chose instead to study canon law and subsequently pursued the arts. It is a combination of Greek words forRead MoreThe Black Death Essay1374 Words   |  6 PagesThe Black Death Black Death, epidemic of plague which ravaged Europe in the mid-14th century. Various forms of plague were known in the civilized world since ancient times. Greek and Roman historians described outbreaks of an epidemic disease which were sudden and deadly: at Constantinople in the 6th century AD, for example, as much as half the population may have been killed. The outbreak

Should Marijuana Be Banned Essay - 909 Words

Marijuana is now partially decriminalized in 24 states including DC and legal for recreational use in 4 states. Due to new medical studies, and the consequences on those convicted from use of the most common illicit drug in the world, the United States is being forced to rethink its stance on the matter. The fundamental argument about Marijuana in this country is: should Marijuana continue to be prohibited to citizens based on its health effects and/or medicinal values? Marijuana is the most commonly used illegal drug in the world. With millions of people using it regularly and almost 100 million that have ever used it in this country, the laws behind this drug hold great influence and power. It is because of the emergence of new evidence though, that the justification behind prohibition of this drug is being rethought scientifically, socially, and economically. The use of Marijuana as both medicine and a recreational drug is being thoroughly questioned in the US. 20 states including DC now have Marijuana approved in some form, many of those for medical purposes. However, those users can still, and do get placed into prison by federal law. In 2012, the total number of marijuana arrests accounts for 48% of all drug arrests in the US. 87% of these arrests were for possession only, a total of 658,231. Another 91,593 were arrested for sale or manufacturing charges. This staggering fact means that a marijuana user is arrested for possession every 48 se conds.Show MoreRelatedMarijuana Should Not Be Banned Essay1560 Words   |  7 PagesWithin today’s society, Cannabis is seen as a harmful substance of such negative controversy. Marijuana is a very prominent and controversial issue in society today. Despite many malicious allegations have been made regarding marijuana today, the truth of what marijuana’s real dangers are are beginning to come about again. Sadly, these facts have been held under considerable judgement because of what people stereotype a pot smoker as. This has been brought under heavy criticism due to the stereotypicalRead MoreMarijuana Should Be Banned Marijuana1667 Words   |  7 PagesCannabis, otherwise known as marijuana, is a way of preparing the marijuana plant so that it can be used as medicine or a psychoactive drug. It is the most extensively banned drug in Britain. However, many local societies and organizations advocate a reform of its validity. These include NORML UK, UKCSC Drug Equality Alliance, as well as Cannabis Law Reform. Other societies such as the Centre for Social Justice and Skunk Sense argue in favour of cannabis remaining illegal (UK Government, 2014). ThereRead MoreMarijuana Should Be Banned Marijuana944 Words   |  4 PagesThroughout the history of agriculture, the marijuana plant, also known as cannabis or hemp has been extensively used as a source of medicine, fiber, and intoxicant. In the ancient folklore and writings of China and India, the earliest known descriptions of cannabis are evident. According to historians, marijuana was mostly used a ritual intoxicant and later on, it found significance in folk medicine. The practice of smoking of marijuana has only appeared recently. There has been a lot of literatureRead MoreMarijuana Should Not Be Banned Marijuana1282 Words   |  6 PagesCannabis, also known as marijuana, is largely known for its use as a psychoactive drug and medicine. It’s become a controversial issue as many people are against legalizing it because they believe it is a gateway drug (a drug that isn’t necessarily addictive, but can lead the user to use more addictive drugs) or for other reaso ns. Others, such as Daniel J. Pfeifer, support the legalization of marijuana for recreational and/or medicinal use. As a law student, Pfeifer argues the federal government’sRead MoreShould Marijuana Be Banned? Essay1267 Words   |  6 PagesTo begin with marijuana is a natural plant grown in countries outside of the US. However, marijuana known to naturally grow from the earth, which its natural state is a dry leafy flower stem or in medical terms labeled hemp plant or Cannabis Sativa. Next, the active ingredient in marijuana contains mind altering chemicals called THC (9-tetrahydrocannabinol) and other related compounds made, from the cannabis plant. Not to mention, marijuana is the most widespread illegal drug used, in addition toRead MoreShould Marijuana Be Banned?854 Words   |  4 Pagesalone, tobacco was to blame for an overwhelming 435,000 deaths. In the whole past of humanity, marijuana has never been documented as a reason of death. Not one person in noted history has died due to the consumption of cannabis. (Annual Cause of Death in the United States.). However, marijuana has been connected to short term memory loss and to a faintly condensed lung volume when habitually inhaled. Marijuana also impairs judgment and motor skills, but its effects are nowhere near as severe as thoseRead MoreMarijuana Should Be Banned Marijuana1449 Words   |  6 PagesMarijuana has been used throughout history since before the 1600s and the timeline has continue to today. But it did not become an issue until the 1900s through 1920s after the Mexican Revolution. During this time many Mexicans immigrants arrived in overwhelming amounts into the United States introducing marijuana as a recreational drug to Americans and its culture. As a result, many Mexican immigrants became associated with marijuana and the terror and preconception that they all used marijuanaRead MoreShould Marijuana Be Banned Marijuana?1796 Words   |  8 Pagesseveral ways a person can con sume marijuana. The first and most popular way is by smoking it. Cannabis can be rolled into a joint, or smoked through a pipe. The next is by vaporizing. Vaporizing the marijuana heats it up to the point it becomes a vapor. Vaporizing is a safer alternative to smoking marijuana. Vaporizing the marijuana reduces the amount of harmful smoke that will affect the throat and lungs. Another way is by using topical agents. This means the marijuana is applied directly to the skinRead MoreShould Marijuana Be Banned?951 Words   |  4 Pagesrate of drug consumed. Most times the easy way seems like the best way out, the use of drugs, especially steroids for boosting up performance anywhere should not be encouraged, but when people demand for the best from everything, what choice is given? Legalizing Steroids the United States would have a huge effect on everyone, just like marijuana. There are different articles, and documentary of several cases of steroids; their types, their effects and result, the thought of researching, and presentingRead MoreShould Marijuana Be Banned? Essay1274 Words   |  6 Pagesstudies have shown that marijuana extracts may help kill certain cancer cells and reduce the size of others† (NIDA). Though there is not extensive research that has been done, what has been shown is that it can contribute to the medical field, clothing industries, paper mills, food, and many others. Even if there was a small chance to contribute to the betterment of mankind, it would be worth the research to definitively say one way or the other. Five thousand years of history should prove its worth in

What Is Flexicurity Essay Sample free essay sample

Q: What is Flexicurity? Explore its significance. rules and steps and explicate what the authoritiess of the European Union are seeking to accomplish. Research the grade to which they have been successful for concern and for the work force with particular focal point upon immature workers. What is Flexicurity?Flexicurity is one of the societal policies for the EU labor market. It aims to beef up the flexibleness and security for the employee and employer in employment. Wilthagen ( 1998 ) . defines flexicurity as a move from ‘security within a job’ towards ‘security of a job’ Asada ( 2011. p249 ) . Flexicurity aims to increase the assurance between employees and the employers during their employment. Harmonizing to the European committee. ( 2012 ) the common rules of flexicurity were investigated ; four key constituents have been set out in order to steer the European Union towards the execution of flexicurity. The four constituents are: Flexible and dependable contractual agreements. effectual labour market policies ; comprehensive womb-to-tomb acquisition schemes and modern societal security systems. ( European Commission. 2012 ) How has Flexicurity been implemented?Harmonizing to Sarfati. . H 2003. p265-282. the Denmark flexicurity called â€Å"the Danish thaumaturgy formula† injected flexicurity into its labour market. while research has suggested that the success of flexicurity. in Denmark was due to a joint attempt between companies and employees. in order to make a more successful labor market. it alternatively became a success through the companies and competition between employees. In the Denmark labor market. the employer benefits by holding the authorization to disregard employees with merely short notices provided. which creates more flexibleness and adaptability to alterations within the labour market. At the same clip employees continue to experience confident ( instead than experience unstable like the employees in UK ) . this is all due to high compensation strategies and support from the province. in signifier of active labor market policies. through unemployment. Policies such as instruction. child care and the public assistance system to back up employees when returning back to employment. ( Ilsoe 2007 ) Flexicurity improves the trust between the employer and employee as the â€Å"security† . helps employees to experience a sense of squad work instead than fear internal competition. This method should assist the â€Å"economy† in many states as employees. will work and assist each other by go throughing cognition. that they gain through employment to other employees doing job work outing easier. employee development quicker assisting addition concern. success and assist better the â€Å"economy† . Iancu ( 2011 p. 177 ) â€Å"Job security can bring on employees to be loyal to the employer. to put in firm-specific human capital. to co-operate. and to go through over silent cognition to other employees because they do non hold to fear internal competition. All this increases internal functional flexibleness. † The flexibleness within flexicurity should in many companies create â€Å"flexible† work. where the people working inside the organisation can hold a private life. every bit good as win in work life. Examples include employees maintaining up with development and preparation with â€Å"flexible† working hours. The environment that employees and employers work in demands to be â€Å"flexible† plenty so that altering occupations is made simpler. ( European Commission 2012 ) The 2nd portion to flexicurity is â€Å"security† . in flexibleness employees are flexible to go forth work and hold entree to flexible on the job hours ; nevertheless there are besides needs to security within occupations in order to forestall employees from experiencing insecure. which besides supports companies to â€Å"adjust their production capacity† without go forthing any employee redundant. Examples of support that employees receive are – preparation and development of their accomplishments and endowments. ( European Commission 2012 ) The â€Å"life-long learning† strategies and â€Å"modern societal security† aid make faster method of retraining employees ; this will assist place early accomplishments that might necessitate to be developed for new possible occupations in the hereafter. which besides includes those who are unemployed. This method should diminish the sum of people unemployed. which helps the economic system within a state. For illustration Germany farther examples below. Figure 1 Beginning from: hypertext transfer protocol: //appsso. eurostat. European Union. Europa. eu/nui/setupModifyTableLayout. makeAlthough flexicurity has many advantages as stated above. Denmark’s Flexicurity system has had its pros and cons since the fiscal crisis in 2008. As shown on Figure 1. the unemployment rate under 25 old ages of age. in Denmark has been increasing ( the bars are bit by bit acquiring higher as old ages addition ) . since the start of the fiscal crisis in 2008. However when we look at figure 2. the un- employability of under 25 old ages of age is non the worst. with less alterations inputted when compared to other states such as Germany. Figure 2 Beginning from: hypertext transfer protocol: //appsso. eurostat. European Union. Europa. eu/nui/setupModifyTableLayout. make Figure 3 Beginning from: hypertext transfer protocol: //appsso. eurostat. European Union. Europa. eu/nui/setupModifyTableLayout. make Figure 3. shows struggle between unemployment benefits and employment protection. Companies seem to happen it hard to keep them both. Denmark concentrating on high employment benefits. but low employment protection can be linked. to the ground behind why Denmark’s unemployment has been acquiring lower. Employees will non desire to work for a company without any sort of employment protection. ( Jorgensen. H. . 2011 ) â€Å"Because of high unemployment benefits and comparatively high societal aid benefits. domestic demand – and thereby entire economic activity in society – is stabilised. Without such economic stabilizers. unemployment would hold risen much more† . Germany. Norway. France and Sweden seem to be near to each other. Germany has been noticed as one of the few states. to defy during the Recession. In Germany. concerns focused on the development of younger kids. Students attend less hours of instruction to do clip for portion clip work related to their field. This will assist pupils derive the experience and accomplishments required in order to be successful in their hereafter occupations. Those who are employed work fewer hours than those in UK. this is called â€Å"flexibility† . Germany wants to keep the civilization of household importance. Part- clip work gives entree to more people in the state to bask work. and earn income ; this improves the economic system of the state. Giving one of the grounds behind why the state has been stable throughout the recession. ( Anderson 2012 ) Germany provides that feel of security. as people from a younger age are offered chances where they do non experience unable. or unconfident to near new occupations. Businesss in Germany follow the regulation of Flexicurity. therefore the system where pupils are instantly placed into internship plans to derive accomplishments and spread out their cognition. will assist them from non merely losing their current occupations. but happening new 1s excessively. ( EU. OECD 2011 ) Spain on the other manus focal points on â€Å"contractual segmentation† this is when there is high employment protection but low protection for those who are unemployed. The execution of flexicurity can change from state to state. as the different civilizations. national and regional features require different executions of the â€Å"common rules of flexicurity† . Auer. P. ( 2010 ) provinces. â€Å"Some of the states that are associated with flexicurity have experienced worse unemployment additions than other non-flexicurity states during the crisis. † ( p. 382 ) Measures that Germany have taken to use Flexicurity in the labour market: European Commission ( 2012 ) â€Å"Agenda for new accomplishments and jobs† Germany has prepared employees with the right accomplishments for employment. which as stated above. improves the quality of the occupation and helps with working conditions while in employment. Support those in unemployment by assisting them pull coveted hereafter occupations. European Commission ( 2012 ) â€Å"New accomplishments for new jobs† Germany supports people throughout different age groups to actuate and promote people to derive as many accomplishments and go high qualified campaigner that makes it easier to happen occupations. Germany makes certain that the younger coevals from every bit early as 17. receive preparation in their specializer nucleus. Therefore it is indispensable that pupils know what they want to specialize in from start. So that more effectual and fiting accomplishments can be gained that match the occupations they will potentially look for in the close hereafter. [ Available Online ] hypertext transfer protocol: //ec. Europa. eu/social/main. jsp? catId=102 A ; langId=en European Commission ( 2012 ) â€Å"Youth on the move† as stated above it is of import to get down with the younger coevals. if states want to better the future economic system. Germany is known to be one Europe’s largest exporters ( Anderson 2012 ) . the lone state rich plenty to back up falling into the recession. ( BBC 2012 ) Research and development is one of the of import factors in their purposes. they believe in holding skilled employees who are trained at high criterion at what they do. â€Å"BMW is a successful trade name to take over the universe. as one of the most prima industries in the universe. their autos are non merely about cutting border. trade name new engineering. interrupting new land. forcing things further. their autos are about making what’s already known†¦and making it highly good. † Matt Nesto ( 2012 ) [ Available online ] hypertext transfer protocol: //finance. yokel. com/blogs/breakout/bmw-greatest-car-ever-made-says-top-ge ar-140906756. hypertext markup language European Commission ( 2012 ) [ Available Online ] hypertext transfer protocol: //ec. Europa. eu/social/main. jsp? catId=102 A ; langId=en â€Å"Anticipating. preparing and pull offing company restructuring† when companies expand they will finally necessitate to reconstitute the construction within the administration. This includes. happening new employees and allowing spell of old employees. Through the recession many companies had to get down from the beginning. measuring what needed to be improved in order to better what the company was offering to keep the loyal clients. However most companies such as Banks in UK had to cut costs in order to forestall from bankruptcy. in Germany borrowing money is known as black. many Germans do non happen borrowing money necessary. which is one of the grounds why Germany did non hit recession every bit severely as the UK did. ( Anderson 2012 ) . European Commission ( 2012 ) [ Available Online ] hypertext transfer protocol: //ec. Europa. eu/social/main. jsp? catId=102 A ; langId=en â€Å"Supporting working parents† â€Å"Juggling work. household and private life is a immense challenge for 1000000s of Europeans. male and female and holding kids excessively frequently costs adult females their income and their occupation chances. ( Vladimir Spidla. Commissioner for Employment. Social Affairs and Equal Opportunities ) . Recent survey suggests that merely 62 % of adult females with kids are at work compared to 91 % of work forces. Therefore it is of import that even after adult females have kids. the pregnancy provides support so that they can travel back to work without spreads in their assurance and accomplishments. Most on the job Dendranthema grandifloruoms. who do go forth in pregnancy. garbage to travel back to work because due to a lessening in their self-pride. The commissioners believe that by increasing their pregnancy leave to 18 hebdomads will enable them to non merely rest but determine back to fitness mentally and physically. Maternity will besides be paid normal salary and should non be paid as ill leave. ( European committee â€Å"Balancing act: bettering our work/life equilibrium† 2008 P. 2 ) Criticisms of flexicurity:Harmonizing to Iancu. A ( 2011 ) . flexicurity has been implemented and changed since the economic system crisis in 2008. it has besides shown â€Å"high addition in unemployment. a comparative de-cline in employment. alterations in GDP. and a turning public deficit† . ( p. 176-181 ) Bredgaard and Larsen ( 2007 ) â€Å"The monetary value for a extremely efficient and nomadic labor market with an extended safety cyberspace might be that a big portion of the potentially active population of working age is bit by bit excluded from the labor market and go public assistance receivers. † ( p. 14 ) During the recession in Denmark. a high addition in occupation alterations occurred. Persons were re-tested for their cognition and accomplishments. in the country of work they specialised in. This can be a short term effectual motivational method of keeping employees focused nevertheless. many employees neglecting to accomplish the needed outlooks can be left without any occupations. Denmark has failed to back up the unemployed. and many are left without occupations for a long period of clip. Flexicurity prevents those who are employed above 25 old ages old. from falling into being unemployed. feeling insecure etc. The addition in unemployment might include immigrants from third-world states who are under skilled. There seems to be a spread between. ( unemployed and skilled and the type of occupation you have ) ( with those unemployed and under skilled ) . Is at that place anything that can be done with under-skilled immigrants. apart from kicking them out of the state? There should be classs sponsored by administrations. skilled developed. so that even though they might non be able to happen a occupation in â€Å"Denmark† . they can travel back to their state if safe and procure a occupation at that place. ( Bredgaard and Larsen 2007 ) . DecisionIn decision there are positive and negative facts/ sentiments stated in the above essay. One might state that they are every bit wide as the policy itself. One might besides state that Flexicurity has been developed in order to forestall economic and societal jobs from originating. nevertheless it should besides be focused to assist administrations understand the deeper demands of workers. The scheme if continued to be implemented and adapted to accommodate single demands will be a success. Flexicurity and globalization can assist convey states together. increase the public assistance of poorer states. If Germany has succeeded in keeping companies strong through the recession. so different states can utilize similar methods to convey states together. and finally work as one squad. List of Mentions Anderson. Richard 2012 Business newsman. BBC News â€Å"German economic strength: The secrets of success† httop: //www. bbc. co. uk/news/business-18868704( Article ) [ Accessed 26. 12. 2012 ] Asada. T. . et Al. . ( 2011 ) â€Å"Sustainable Capitalism: Full – employment flexicurity growing with existent pay rigidities† Journal of economic Behaviour A ; Organization. 77 248-264 [ online ] Available: hypertext transfer protocol: //pdn. sciencedirect. com [ Accessed 22. 12. 2012 ) Auer. P. . ( 2010 ) â€Å"What’s in a name? The rise ( and autumn ) of flexicurity† 52 ( 3 ) 371-386. [ on-line ] Available hypertext transfer protocol: //jir. sagepub. com. [ Accessed: 23. 12. 2012 ] Bredgaard. T. and Larsen. F. . ( 2007 ) Comparing flexicurity in Denmark and Japan [ online ] Available from ( SAGE ) : hypertext transfer protocol: //learning. Westminster. Ac. uk [ Accessed 22. 12. 2012 ) Cartsten. J. . ( 2011 ) The Flexibility of Flexicurity: The Danish Model reconsidered. Economic and industrial democracy. April 32 ( 4 ) 721-737 [ online ] Available from ( Business Source Complete ) : hypertext transfer protocol: //eid. sagepub. com/content/32/4/721. full. pdf+html [ Accessed 28. 12. 2012 ] European Commission. . ( 2012 ) Employment. Social Affairs and Inclusion. [ Online ] Available from: hypertext transfer protocol: //ec. Europa. eu/social/main. jsp? catId=102 A ; langId=en [ Accessed 27. 12. 2012 ) Inacu. A. . ( 2011 ) The Economic Effectiveness of the flexicurity policy in the EU. Economics. Management and Financial Markets 6 ( 2 ) pp. 176-181 [ online ] Available from ( Business Source Complete ) [ Accessed 29. 12. 2012 ] Ilsoe. Anna ( 2007 ) â€Å"The Danish Flexicurity Model- a lesson for the US? † School of Advanced International Studies ( SAIS ) [ Accessed 22. 12. 2012 ] Jorgensen. H. . ( 2011 ) Danish Flexicurity in crisis – or merely stress tested by the crisis? International Policy Analysis ( March ) p. 5 [ online ] Availablefrom: Business Source Complete ) hypertext transfer protocol: //library. Fez. de/pdf-files/id/07911. pdf [ Accessed 23. 12. 2012 ] Nesto. Matt. . ( 2012 ) BMW: The Greatest Car Ever Made Says Top Gear’s Hammond [ Available Online ] hypertext transfer protocol: //finance. yokel. com/blogs/breakout/bmw-greatest-car-ever-made-says-top-gear-140906756. hypertext markup language [ Accessed 29. 12. 2012 ] Social connexions. Society at a glimpse: OECD 2011[ Online Available ] hypertext transfer protocol: //www. oecd. org/els/socialpoliciesanddata/societyataglance2011-oecdsocialindicators. htm [ Accessed 25. 12. 2012 ] World Wide Web. bbc. co. United Kingdom ( 15th may 2012 ) â€Å"Eurozone avoids recession after strong German Growth† hypertext transfer protocol: //www. bbc. co. uk/news/business-18068747 [ Accessed 30. 12. 2012 ] Wilthagen. Ton 2008 â€Å"Flexibility and Social Protection† AIAS. University of Amsterdam ( PDF ) [ Accessed 24. 12. 2012 ]

Students Technology and Marketing-Free-Samples Myassignmenthelp

Question: Develop a Food Marketing Strategy driven by a Coherent Knowledge of Consumer Decision Making. You are required to focus on either a product (select one brand) in your selected industry sector that is underperforming (and needs to be repositioned) or a relatively new product with potential growth opportunities. Answer: Technology and Marketing For any organization to be successful in the market there is need to have an understanding of what is taking place in the world around the business operations. Some of the factors that are in the surrounding of a particular organization determines the rate at which it will succeed in the days to come. Marketing should be the central point of concentration as it ensures that the products reach the customers and the organization make profit. In the 21st century, technology have been integrated into marketing which has changed the way companies reach out to customers as well as run internal affairs that are related to distributing products and services. The technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have for a successful business regarding the realization of company goals (Ghauri, 2010). It would be an excellent opportunity for a company in the global perspective that offers food related produc ts and services to enter the market both local and globally as long as they are in line with what is expected. Daiwan is a company in the global market that offers products in food and beverages related fields ranging both fresh as well as canned food materials are distributed in the various parts of the globe. In its vision, Daiwan intends to reach customers that are located in different parts of the world. To achieve the goals, technology is one of the tools that will be used in marketing as research have shown that majority of the world population have access to the internet. Apart from technological application in the marketing it is important to consider marketing mix. The cost is the essentially sum a client pays for the food products whenever they go out for shopping. On the off chance that the cost exceed the apparent advantages for an individual, the apparent estimation of the offering will be low and it will be probably not going to be embraced, however in the event that the advantages are seen as more noteworthy than their costs, odds of trial and reception of the item is significa ntly more prominent. One of the marketing benefits that have been achieved through technological advancements is communication both internally and externally. The heart of every marketing strategy that is used by an organization is the communication. One aspect of communication that is utilized is making the users aware of an existence of a product or a service in the market. Technological tools have been a development that links the organization to the stakeholders to make the management easy. The management of the organization needs to analyze the new technology to get the ideas about the various design issues related to offering technological services towards the meeting the needs of the customers as well as increase the profit margin levels. When an organization is informed on the emerging issues in the line of the product and services it produces, it makes it remain competitive. The information that should be greatly invested on is how the organization will utilize innovative ideas to bring changes in the use of technology to provide quality services in the market. Innovative ideas in this context aim at reducing the production cost a nd maximize profit through technology. If an organization is unable to adapt to the ongoing technological changes, then, it is destined to lag behind its competitors in the market. It is essential for the Daiwan to focus on specific factors such as cost and reliability which is related to technological elements of marketing in the company service provision (Rohani, Golbarg, and Mutasim, 2014). The technological tools that are widely used to link the organization and the stakeholders include websites and mobile apps. With automation being one aspect of technology in an organization, marketing operations are moved from being manual and become digitized where an organization can post what they offer regarding product and services to websites and mobile apps (Doole and Robin, 2008). Ordering and payment processes have been made easy where the customers can request their products and services without necessarily moving from to the premises of the sellers. Technology and marketing Various technological tools can be used to achieve online marketing. One of the most common ways that are utilized by companies is the use of social media. Social media users are increasing on a daily basis due to the availability of devices that supports their functionality. Commonly used social media platforms in the 21st century that have shaped marketing to better levels of improvements include Facebook, WhatsApp, and Twitter (Petruzzellis, 2010). Companies can post their products on any of the platforms, and it can be shared easily with the others which makes communications more accessible. Next to social media, website ads play a critical role in the promotion of products. Website ads are pop-ups that are incorporated in the functionality of a website providing a description of particular goods and services offered by the organization. The effectiveness of the websites has been achieved due to the increased population that is using the website as a means of communication as wel l as research. The printing press is a technological marketing strategy that is widely used by companies to market themselves. The printing press has come up with online platforms where readers can read their publications which set an allocation for the advertisements. Video and Audio recording have in the past couple of decades turned out to be advertising platforms. When releasing a particular media to the public through media playing sites such as sites, advertisements are included which features in the middle of an audio or video production. Email is another technological tool that is used for online marketing. Successful businesses in the world today have corporate emails that are used to contact users as well as employees in case there is an innovation (Chaffey, et al. 2009). Through, hangouts the when a customer has a question or an inquiry regarding a particular service or product, they can directly interact with the organization which enhances acceptability. Innovative technology gives an organization a chance to improve the efficiency of the employees and enhance the productivity towards accomplishing the goals of the organization. Employee serves the responsibility of ensuring an organization connects to the customers among other stakeholders. Technology is directly related to the performance of the employees as it improves on efficiency as well as reducing the gap that may be available for the organization and the customers. Concentrating on marketing about employees, technology provides communication channels such as emails and Skype which are essential when demonstrating features of a product to the customers as well as offering solutions to problems that are realized in the course of the functioning of a particular product without having to move from one geographical location to another. Also, the market is extensive, and it is essential for Daiwan to offer variety of technological services covering different age groups so that the y can experience a sense of variety which is made to influence the users psychologically. For the employees to be in a position to produce products that fit a particular age group it is essential to have a product that is in line with the expectations of that particular age group. This speaks to the greater part of the interchanges that an advertiser may use in the commercial center to expand mindfulness about the item and its advantages to the objective section. Advancement has four particular components: publicizing, advertising, individual offering and deals advancement. Publicizing may incorporate utilizing forte bundling to exhibit items, using special items for your organization, or online promotions. A specific measure of hybrid happens when advancement utilizes the four chief components together. Deals staff regularly assume a noteworthy part in advancement of an item. To be always updated regarding the various changes that are taking place in the market, research can be con ducted with the aid of technological tools which translates to the organization producing goods and services that are customer oriented. In addition, when research has been performed, the data can be analyzed and stored in information systems which improve on quality and speed. For effective marketing to be achieved, the organization should take the product marketing as a project. Good project management gives a chance to an organization to come up with products and services that meets the standards of the market. Also, the products and services are tailored to meet the needs of the market as well as make the company remain competitive locally and internationally. Additionally, management practices gives work breakdown structures and assign responsibilities to the activities which are accomplished through timely and straightforward reporting system. Project management is important since it allows planning, scheduling and controlling. Planning in project management is process of preparing the various activities prior to commencement of the project activity. Project planning entails identifying the various activities that will be associated with a project. All the variables and constraints that are associated to a particular activity are identified at the pla nning stage. Project organization is also part of the planning as activities are identified how they will follow each other. The scope of the various activities are identified in the planning phase. Employees in the marketing of food products are also stakeholders who cannot be left out. The employees are usually the representative of the organization to the community, customers and the government. When the employees do not meet the requirements regarding qualification and delivery of service, the product will suffer from incompetence in the long run. Food companies employ individuals and provide benefits to them to increase the productivity (Pojasek, 2007, p84). Also, through training sessions, the employees are taught how to study the market to change in accordance with the requirements. Therefore, there should be a strong cohesion that should be developed between the employees and the outside world. Regarding stakeholders that need to be considered in the sustainability plan, customers are usually given priority. For any organization to prosper, customer product acceptance should be made part of the plan. Customers are usually the main source of income in an organization. When the customers differ on the taste and preference of the products available, an organization is forced to revisit their manufacturing and marketing strategies because it implies there are not return clients hence no future (Gao Bansal, 2013, p246). The marketing team should Market regularly conduct surveys regarding customer satisfaction which gives them a chance to know what the customers are looking for. After the feasibility studies, the firm can improve on their interaction with the customers thus ending up meeting their needs. An organization is tasked with the responsibility of getting new customers now and then. Marketing strategies such as advertisements and giving discounts attract new customers e asily, and this has been embraced by the firm. It, therefore, means that an organization will have a future. The government in the food industry plays an important role in protecting its citizens from exploitation. In course of running of the firm, the government regulates the business of the products from through setting up of standards and ensuring that customers get the real value of the products. When a firm does not meet the required standards set by local and international bodies regarding their products, the government intervenes and it can result to its closure. Also, the government in the course of protecting the health of its citizens, there are licenses that must be issued to certify that whatever activities are carried out, meets the requirements. Market is subject to routine supervision by the government, which gives an assurance to the general public that what is being produced or the services offered are legal. On the other hand, the government regulates the amount of pollution that can be released to the environment. An organization should have a team of experts who ensures that their wastes released to the environment is in line with the guidelines provided by the government (Pearson, et al. 2014, p187). Being in line with the rules and regulation provides sustainability of the firm. Bibliography Chaffey, Dave, Fiona Ellis-Chadwick, Richard Mayer, and Kevin Johnston.Internet marketing: strategy, implementation and practice. Pearson Education, 2009. Doole, Isobel, and Robin Lowe.International marketing strategy: analysis, development and implementation. Cengage Learning EMEA, 2008. Gao, J. and Bansal, P., 2013. 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